Trademark and Copyright - IP Counseling
A trademark is a valuable asset - which increases as a company becomes more successful and well known. From the onset, businesses should adopt a meaningful trademark selection and protection policy. The first instinct is usually to choose something "descriptive" of a product or service. However, a descriptive term is usually not a strong mark. In addition, particularly in new businesses, companies tend to start using a mark without doing a preliminary search to see if it may be infringing. On the other hand, a business might jump the gun and file a registration before it has made a firm decision to actually use the mark and develop the associated business.
Because it is a highly specialized and technical area, most companies use outside trademark attorneys for trademark counseling, including selection, registration, maintenance, notices and litigation.
Hudson Law Firm attorneys have substantial experience in trademark counseling. We can help you understand the basic concepts that govern trademark law and help in the selection process. We can conduct preliminary searches to "clear" a mark before any investment is made. We can also help you determine whether registration is appropriate, depending again upon the level of initial investment the company is planning to make in a particular product or service.
We can also assist in trademark and copyright protection by reviewing marketing materials, including website content, to assure that the appropriate notices are being used in connection with your trademarks and original content. And, in the event of potential infringement, we can help assess the situation and draft cease and desist letters or drive other needed action.
Our attorneys' understanding of trademark, copyright and other intellectual property rights is also valuable in connection with licensing, co-marketing arrangements and acquisitions.
Let Hudson Law Firm assist you with your trademark, copyright and marketing related needs. Contact us.